SMS Technology: Peter Williams at the North East Automotive Alliance “Engaging with the Automotive Sector Event”

On a bright and sunny morning at the SASMI building, Peter Williams took centre stage at the

North East Automotive Alliance “Engaging with the Automotive Sector” event, delivering insights that resonated strongly across the regional automotive community. His session highlighted the role of SMS technology in communication, engagement, and strengthening connections within the automotive supply chain.

Sector Insights and Thought-Provoking Discussions

The event featured excellent sector updates from Stuart McGivern and Laura Gage, who provided valuable perspectives on the current landscape of the automotive industry. Their interactive session even included a memorable moment involving a balancing-on-one-leg challenge, a simple exercise that brought energy to the room and demonstrated teamwork in action.

Marketing expert Richard Holmes from Horizon Works also delivered a detailed and informative talk. His guidance on effective marketing strategies for the automotive sector gave attendees plenty of practical tips to take away and implement.

Networking, STEM Support, and Community Impact

During his talk, Peter Williams emphasised the ongoing importance of networking within the automotive sector. He also highlighted the vital role that organisations can play in supporting STEM education within local schools, ensuring the next generation of engineers and innovators continues to rise through the ranks.

This message connected perfectly with a fantastic piece of news: the VEXIQ team from Portobello Primary School, proudly supported by SMS Technology, recently won their regional qualifier at Nissan Motor Corporation.

Their success means they will now represent the North East at the National Finals in Telford 🏆, a tremendous achievement and a testament to the power of early STEM engagement.

Some members of the SMS Technology team will be travelling to support the students this Saturday as they compete once again, and everyone is wishing them the very best of luck for another victory 🥇.